When asked why they would or would not adopt online video, all age groups were most concerned with picture quality and download speed. Tech-savvy young adults put more emphasis on the ability to stream straight from the Internet to a large-screen TV, and 47% want to do that in high-definition. This is good news for websites, such as Hulu.com, and very scary news for cable TV providers. Budget-conscious consumers are more likely than ever to cut their cable subscriptions in favor of watching TV via Internet. These days, it’s not just college kids watching their budgets.

 Key takeaway:

 What that means for marketers is that a gradual shift of media dollars from TV to the Internet is very likely. Advertiser budgets must follow consumer eyeballs.

Source: Marketing Sherpa