Are you doing this?
Is THIS You?
>>> An Analysis of Business Marketing Activities
For example, over 70% of the sample do "little or no" advertising, and of those who do, most express reservations on the success of their ads.
Almost universally they distrust advertising agencies, believing that agencies simply don't understand the needs and nature of the business. Many report having being "burned" by agencies, and prefer to do their own ads.
Over 95 % have no written marketing plan.
Almost 100% perceive their competitive advantage to be their "outstanding service", "better quality", "understanding the customers' needs" '" and caring.
But almost to a person, they believe they are not communicating this service excellence effectively. They express a strong sense of frustration that if only they could communicate what they offer, their business would grow in leaps and bounds.
Remarkably, less than 25% have a program in place to systematically follow-up customers and extend further services to "nurture" them into long term loyal clients.
Very few EVER write to their customers after the sale.
Doesn't this list reveal some amazing opportunities to you?
